…imagine the ability to to talk to a complete stranger. Living on the other side of the globe. From the relative comfort of yout own home desk. An unimaginable privilege for 99% of all past human civilizations. Now condense this experience into “asl” and “wanna cyber?” i wonder if xkcd has a strip about this.
Why the quotes?
Sometimes I happen to see Greek ads with quotation marks used for slang. Why so? 1. It’s not constant, even within the same campaign. Why the selective slang? 2. It automatically makes the copy look stale and trying too hard. Period. 3. If you worry that your target group may not get it, it may be time to change it. Seriously. It’s getting on my nerves.
I freaking love her stuff